For many clubs, sponsorship is the financial lifeblood of the club. Raising funds through sponsorship doesn’t have to be difficult, but before we look at the strategies for attracting and maximising sponsorship packages let’s look at some basic fundamental concepts of sponsorship.
Put simply, sponsorship is a mutually beneficial business relationship between two parties, the business (sponsor) and the club (sponsored).
In terms of sporting clubs, having sponsors can significantly help clubs to reach their goals and objectives. The financial support of sponsors is often used to reduce the costs of players, of uniforms and competitions while also supporting the general running of the club.
Sponsorship may be in the form of cash, donated goods and services or access to the resources or staff of the sponsor. These goods and services can become more valuable than simply cash sponsorship through fundraising events or specialised services.
For many clubs competing in semi-professional competitions, where some or all of the participants get paid, their hopes and dreams may actually rest on the ability of the sponsorship Co-ordinator to attract a high level of sponsorship to the club.
The more sponsorship revenue raised, the more players of (perceived) better quality they can recruit and the better their chances of success. For these clubs their season hinges on the performance of somebody who doesn’t even take the field. A volunteer who may or may not even want to do the job and may or may not have the skills to be successful. We are amazed how often we see this reality in clubs, and the worst part about it is they don’t realise their season’s success is effectively in the hands of one person, the Sponsorship Co-ordinator.
Our sponsorship Packages
What benefits do I get?
Our Player sponsorship Packages
What benefits you get for sponsoring a player
Our Club sponsorship Packages
Sponsor the club
Senior Club Sponsor
Sponsor all the senior club teams and enjoy your logo
on all the clubs jerseys.
- Digital Advertising
- Player Branding
- Player Merchanidse
- Advertise at games
- Networking opportunities
- Free promotional material at games
- Framed Jersey with Sponsor Logo
Want to learn more
Frequently Asked Questions
Can I choose a different sponsorship option
At USQ FC we would love to hear your ideas in relation to sponsorship and would be happy to Meet to discuss. We offer product specific and merchandise sponsorship. Speak to us to find out more.
How long does the sponsorship last?
As a team sponsor and club sponsor you are committing to a 3 year relationship. This is due to costs involved with reproducing the playing kit with different logos every year. As a player sponsor it can be yearly.
Is sponsorship tax deductible
Yes, sponsoring is able to be claimed at tax time and is a great incentive for letting the tax man get a little bit less of your money.
What are the benefits of sponsoring a player
The benefits include allowing players from backgrounds that can't always play due to financial constraints the opportunity to play. It also gives young children to feel part of the club, by wearing the clubs apparel.
What are the demographics of USQ FC.
USQ FC currently has around 300 senior members and 100 junior members, at our current growth we are looking to have around 1,000 members over the next 10 years. With 60% male and 40% female with 70% of adult age and 30% under the age of 16.
What ROI should we expect from our investment?
The benefits of sponsoring a local team including brand awareness and supporting the community. As a sponsor of USQ FC you would be free to advertise your business or services at our events and hand out promotional material. USQ FC would also include your brand on our website and digital marketing and at USQ FC home fields.
What sponsorship Packages do you offer?
At USQ FC we offer club, team and player sponsorship packages, this can include your company logo on the playing strip to sponsoring an individual player. Contact us for more info.